The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Mobile Services Behavioral Intention: Theoretical Background and Empirical Research
Abstract
This chapter presents a review of literature concerning behavioral intention theory and research models, focusing on the factors driving consumer adoption intention of mobile services. Based on this theoretical background a conceptual framework that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services' adoption intention has been proposed. Furthermore, the proposed framework is empirically tested using data collected from a survey in Greece. The collected data are analyzed through factor analysis, stepwise regression analysis and ANOVAs. According to the results of the study, individuals' innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services' adoption. The outcomes provide interesting insights and useful hints to practitioners and researchers.
Related Content
|
Tapan Kumar Behera.
© 2023.
20 pages.
|
|
B. Narendra Kumar Rao.
© 2023.
17 pages.
|
|
Blendi Rrustemi, Deti Baholli, Herolind Balaj.
© 2023.
18 pages.
|
|
Alma Beluli.
© 2023.
11 pages.
|
|
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku.
© 2023.
15 pages.
|
|
Yllka Totaj.
© 2023.
12 pages.
|
|
Hla Myo Tun, Devasis Pradhan.
© 2023.
31 pages.
|
|
|