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MNEs Management Strategies in Developing Countries: Establishing the Context
Abstract
Multinational Enterprises (MNEs) operating in emerging or developing countries face a variety of complex and multifaceted challenges categorized into two broader spheres: conventional and contemporary. Conventional challenges are market forces (i.e., demand, supply, prices), industrial trends (structure, degree of competition, bases of competition) and national environment (i.e., political, economic, cultural and legal). Contemporary challenges include growth paths, strategic direction, new management styles, risk management, corporate social responsibility and new environmental dynamics in the context of the emerging global dynamics. The real challenge for MNEs therefore, is to achieve sustainable growth and profitability and facing effectively all these multi-faceted challenges simultaneously.
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