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Mirror, Mirror on the Wall, Who Has the Most Altruistic Motivation?: A Social Entrepreneurship and Gender Comparison Study

Mirror, Mirror on the Wall, Who Has the Most Altruistic Motivation?: A Social Entrepreneurship and Gender Comparison Study
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Author(s): Nurul Hidayana Mohd Noor (Universiti Teknologi MARA, Malaysia)and Amirah Mohamad Fuzi (Universiti Malaya, Malaysia)
Copyright: 2025
Pages: 32
Source title: Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups
Source Author(s)/Editor(s): Kyla Latrice Tennin (College of Doctoral Studies, University of Phoenix, USA)and A. B. Mishra (International Institute of Management Studies, Pune, India)
DOI: 10.4018/978-1-6684-9872-9.ch002

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Abstract

The primary purpose of this study was to identify gender-related differences in the interrelationships among altruism, social support, and cognitive ability in social entrepreneurship. Specifically, this paper examines the roles of social support and cognitive ability in determining youth entrepreneurial intention through the mediation of altruism. Cross-sectional data were collected from 433 youth using multi-stage sampling. Confirmatory factor analysis assessed the model fitness, while hypotheses were tested using Structural Equation Modelling (SEM). The study data provide evidence of three significant results: (i) both female and male intention to become social entrepreneurs are influenced by cognitive ability and social support; (ii) females are expected to be more altruistic than males; (iii) men do not need altruism personality to become social entrepreneurs. The findings provide practical support for framing new entrepreneurship policies and strategies to assist the government and relevant agencies in their existing and future entrepreneurial projects and programs.

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