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Micropayments for E-Commerce Transactions: A Solution to Credit Card Use in Thailand
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Author(s): Amnuay Ekasdornkorn (King Mongkut Institute of Technology North Bangkok, Thailand), Brian Corbitt (Deakin University, Australia)and Utomporn Phalavonk (King Mongkut Institute of Technology North Bangkok, Thailand)
Copyright: 2003
Pages: 15
Source title:
E-Commerce and Cultural Values
Source Author(s)/Editor(s): Theerasak Thanasankit (Monash University, Australia)
DOI: 10.4018/978-1-59140-056-1.ch010
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Abstract
Online payments in electronic commerce (e-commerce) are usually carried out with credit cards because they are the most convenient to use. Web sites that do not accept credit cards risk losing their customers. Yet potential customers do not include only credit card holders. There are a lot of potential customers who do not have credit cards, some for cultural reasons, others because of trust implications and others because of cost. Even among those who have credit cards, some do not buy online just because they do not feel that the system is secure enough to give away their credit card information over web pages. More importantly perhaps, credit card payments are not suitable for small-value purchases due to their high-incurred overheads to merchants.
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