Methodological Considerations for Quantitative Content Analysis of Online Interactions

View Sample PDF

Author(s): Seng-Chee Tan (Nanyang Technological University, Singapore), Hyo-Jeong So (Nanyang Technological University, Singapore)and Ching-Sing Chai (Nanyang Technological University, Singapore)
Copyright: 2011
Pages: 20
Source title: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Source Author(s)/Editor(s): Ben Kei Daniel (University of Saskatchewan, Canada)
DOI: 10.4018/978-1-60960-040-2.ch037

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

Purchase

View Methodological Considerations for Quantitative Content Analysis of Online Interactions on the publisher's website for pricing and purchasing information.

Abstract

This chapter focuses on quantitative content analysis of online interactions, in particular, asynchronous online discussion. It clarifies the definitions of quantitative content analysis and provides a summary of 23 existing coding schemes, broadly categorized by the theoretical constructs under investigation: (1) (Meta) cognition, (2) knowledge construction, and (3) presence. To help interested researchers harvest the rich source of data in online communities, guidelines for using quantitative content analysis of online interactions were provided. In addition, important methodological considerations and issues were discussed, including the issues of validity, reliability, choice of unit of analysis, and latent versus manifested content.

The IRMA Community

Research IRM

Methodological Considerations for Quantitative Content Analysis of Online Interactions

Purchase

Abstract

Related Content

IRMA Sponsors