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Metaverse's Significance for Smart Cities and the Retail Sector: Facilitating Technologies and Upcoming Approaches

Metaverse's Significance for Smart Cities and the Retail Sector: Facilitating Technologies and Upcoming Approaches
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Author(s): Hemlata Parmar (Manipal University Jaipur, India)and Utsav Krishan Murari (Sharda University, India)
Copyright: 2024
Pages: 15
Source title: Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, Punjab, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-1866-9.ch009

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Abstract

The past few decades have observed a worldwide metaverse development. User-interactive, digitally produced settings make up the metaverse. The metaverse could revolutionize, reshape, and redefine smart cities through enhancing infrastructure, modernizing services provided by governments, enhancing convenience, speeding up the growth of the economy, and encouraging long-term viability. In this study, the authors explain how using the metaverse towards smart cities might spur development and enhance its implementation. They cover essential metaverse innovations, their top advantages, and smart city implementations. They demonstrate metaverse technology's applicability throughout sectors with active initiatives and cases. They also highlight and address major research hurdles that are preventing the metaverse from reaching its maximum capacity. They conclude with additional investigation objectives for developing the metaverse and smart city interconnectivity.

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