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Metaverse: Transforming the Sports Experience
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Author(s): Rupinder Singh (Chitkara University Institute of Engineering and Technology, Chitkara University, India), Simerjeet Singh Bawa (Chitkara Business School, Chitkara University, India), Amanpreet Singh (Chitkara University Institute of Engineering and Technology, Chitkara University, India)and Harpreet Singh (A.S. Group of Colleges, Khanna, India)
Copyright: 2025
Pages: 22
Source title:
Internationalization of Sport Events Through Branding Opportunities
Source Author(s)/Editor(s): Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-4038-7.ch006
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Abstract
Metaverse in sports can bring transformative power, you can discover that in this paper this power is about fan engagement, digitalization of athlete training, and advanced data visualization. The metaverse, which can be considered a word that means the whole virtual space, has been promoted from a concept to a trending popularity as a result of the development of technology, in particular video games. Sports in Metaverse give an opportunity to fans to communicate with their preferred athletes, attend virtual events, and take part in more engaging experiences, which results in more affection and consecration to sports-fans-teams. For athletes it is easily implemented in training through the development of virtual (VR), augmented (AR), and mixed reality (MR) technologies; these virtual training environments provide advanced simulations and real-time feedback, which continually improve performance and strategic abilities.
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