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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Memory

Memory
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Copyright: 2018
Pages: 24
Source title: Utilizing Consumer Psychology in Business Strategy
Source Author(s)/Editor(s): Tevfik Dalgic (University of Texas at Dallas, USA)and Sevtap Unal (Izmir Katip Celebi University, Turkey)
DOI: 10.4018/978-1-5225-3448-8.ch004

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Abstract

Learning takes place if there is a repeat of stimuli, or otherwise, extinction occurs, which is forgetting. To make the consumers learn the product and not lose sight for a long time is a primary focus for marketers. It means that marketers are more concerned about individuals' information storage and retrieval process. This chapter discusses the information-processing system, parts of this system, and forgetting as well as memorizing. At the end of the chapter, memory is evaluated from the point of view of marketing.

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