Medical Tourism: Analysis and Expectations Worldwide

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Author(s): Silvia Adela Garrote Andújar (University of Vigo, Spain), Noelia Araújo Vila (University of Vigo, Spain), José Antonio Fraiz Brea (University of Vigo, Spain)and Arthur Filipe de Araújo (Universidade de Aveiro, Portugal)
Copyright: 2021
Pages: 19
Source title: New Techniques for Brand Management in the Healthcare Sector
Source Author(s)/Editor(s): Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal)and Paula Rodrigues (Lusíada University of Porto, Portugal)
DOI: 10.4018/978-1-7998-3034-4.ch006

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

There is no general agreement within the academic community regarding where medical tourism fits within tourism types and segments. Considering this scenario, the present work conceptualises medical tourism as a sub-segment of health tourism. Medical tourism is generally not well developed, and consequently, not enough studies have addressed it in statistical terms. In this context, the empirical component of this study consists of producing a snapshot of medical tourism in the countries that first started to capitalise on it. Results indicate that the activity is still in an initial phase of development, and provided destinations and businesses continue to provide quality infrastructures and services, it will grow significantly within the following years.

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Medical Tourism: Analysis and Expectations Worldwide

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