IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
navleft navright Research IRM Open Access IRMA Journals IRM Books Proceedings Membership

The IRMA Community

Calls for Papers
Online Symposium
Newsletters

Research IRM

Click a keyword to search titles using our InfoSci-OnDemand powered search:

Measuring the Effectiveness of Neurosensory Marketing Strategies

Measuring the Effectiveness of Neurosensory Marketing Strategies
View Sample PDF
Author(s): Renu Bala (Chaudhary Devi Lal University, India)and Reena Malik (Chitkara University, India)
 Copyright: 2025
 Pages: 20
 Source title: Neurosensory and Neuromarketing Impacts on Consumer Behavior
Source Author(s)/Editor(s): Reena Malik (Chitkara University, India), Shivani Malhan (Chitkara University, India)and Manpreet Arora (Central University of Himachal Pradesh, India)
 DOI: 10.4018/979-8-3693-8222-6.ch011

Purchase

View Measuring the Effectiveness of Neurosensory Marketing Strategies on the publisher's website for pricing and purchasing information.

Abstract



Related Content

Surinder Kaur, Gurmeet Singh. © 2025. 32 pages.
Gaganjot Kaur, Shalini Sharma, Reepu. © 2025. 18 pages.
Payal Sanan, Mohd Afjal. © 2025. 32 pages.
Pooja Mehta, Harleen Kaur. © 2025. 22 pages.
Khushi, Jaspreet Kaur, Shivani Malhan. © 2025. 18 pages.
Arabinda Bhandari. © 2025. 32 pages.
Reepu. © 2025. 22 pages.
IRMA Offers Over 2,500 Full Text Open Access Research Papers for Free Download Click to Start Searching Free IRM Research!

IRMA Sponsors

Sponsor IGI Global

Sponsor eContentPro

Encyclopedia of Information Science and Technology, Fourth Edition
Body Bottom
About Us | Contact | Sitemap | Legal | Policies
Copyright ©2025, Information Resources Management Association. 701 East Chocolate Avenue, Hershey, PA 17033.