The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Marketing Strategies in the Age of Web 3.0
Abstract
The Web has become one of the most effective means of communication, and electronic marketing is rapidly transforming the way organizations communicate and operate in many areas. This chapter describes the Internet evolution; in fact, it is no longer just an information tool but has become a new dimension, allowing firms to learn more about their customers, communicate more effectively, promote and market products, services, companies, and brands. The evolution of the Internet, from Web 1.0 to Web 3.0, has resulted in a radical change in marketing strategies and tools in many businesses.
Related Content
J. Mangaiyarkkarasi, J. Shanthalakshmi Revathy.
© 2024.
34 pages.
|
Gummadi Surya Prakash, W. Chandra, Shilpa Mehta, Rupesh Kumar.
© 2024.
22 pages.
|
Duygu Nazan Gençoğlan.
© 2024.
35 pages.
|
Smrity Dwivedi.
© 2024.
20 pages.
|
Pallavi Sapkale, Shilpa Mehta.
© 2024.
21 pages.
|
Pardhu Thottempudi, Vijay Kumar.
© 2024.
43 pages.
|
Sathish Kumar Danasegaran, Elizabeth Caroline Britto, S. Dhanasekaran, G. Rajalakshmi, S. Lalithakumari, A. Sivasangari, G. Sathish Kumar.
© 2024.
18 pages.
|
|
|