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Marketing of Greener Products: Trends and Practices

Marketing of Greener Products: Trends and Practices

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Author(s): Subhasis Sen (Symbiosis International University (Deemed), India), Kannan Rajagopal (Symbiosis International University (Deemed), India)and Kinkini Bhattacharjee (Katwa College, India)
Copyright: 2019
Pages: 22
Source title: Handbook of Research on Economic and Political Implications of Green Trading and Energy Use
Source Author(s)/Editor(s): Ramesh Chandra Das (Vidyasagar University, India)
DOI: 10.4018/978-1-5225-8547-3.ch017

Keywords: Business Science Reference / Economics and Economic Theory / Environment & Agriculture / Sustainable Development

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Abstract

The objective of the chapter is to discuss different aspects of marketing of greener products with some secondary source information. The theoretical analysis and the data reveal that there have been increasing implications of different generations towards greener or ecological products. More specifically, the younger generations prefer the greener products more as compared to older population.

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