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Mapping the Research Trends of Halal Tourism: A Bibliometric Approach
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Author(s): Rakesh Ahlawat (Sant Longowal Institute of Engineering and Technology, India), Banti Ahlawat (Desh Bhagat University, India), Mandeep Ghai (Sant Longowal Institute of Engineering and Technology, India), Sanjeev Kumar Garg (Sant Longowal Institute of Engineering and Technology, India), Rupinder Kaur (Desh Bhagat University, India)and Aman Sharma (Desh Bhagat University, India)
Copyright: 2025
Pages: 10
Source title:
Global Sustainable Practices in Gastronomic Tourism
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Ashish Raina (CT University, India)and Gaurav Bathla (CT University, India)
DOI: 10.4018/979-8-3693-7096-4.ch022
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Abstract
The concept of Halal tourism is emerging and it is coming up as a new segment of tourism. This study is carried out to study the scholarly trends in this segment. The study analyses the data collected from Dimensions database and analysed using VOSviewer. The study puts forth that the publication trends in Halal tourism segment are on an upward trajectory and has grown upto 15 times from 2016 to 2022. ‘Journal of Islamic Marketing' is the most productive journal and Mohamed Battour is the most productive author. While studying the most influential documents, the study puts forth that the majority of the most influential studies are based on the concept of Halal tourism. It reflects that the Halal tourism research is still at the growing stage. Marketing and the linkage of Halal tourism are the emerging research trends as suggested by the keyword analysis.
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