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Management and Strategies for Digital Enterprise Transformation: Proposal for the Utility of Neuro-Economics in the Services of ICT of the Exponential
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Author(s): Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Mexico)
Copyright: 2021
Pages: 20
Source title:
Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era
Source Author(s)/Editor(s): Luisa Cagica Carvalho (Polytechnic Institute of Setubal, Portugal & CEFAGE, University of Évora, Portugal), Leonilde Reis (Polytechnic Institute of Setubal, Portugal)and Clara Silveira (Polytechnic Institute of Guarda, Portugal)
DOI: 10.4018/978-1-7998-6776-0.ch010
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Abstract
The chapter explores the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies, that is, e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodologies used were deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study is quantitative using primary and secondary sources for research.
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