Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

E-mail's Value: Internal versus External Usage

E-mail's Value: Internal versus External Usage
View Sample PDF
Author(s): Denise J. McManus (Wake Forest University, USA), Chetan S. Sankar (Auburn University, USA), Houtson H. Carr (Auburn University, USA) and F. Nelson Ford (Auburn University, USA)
Copyright: 2003
Pages: 20
Source title: Advanced Topics in Information Resources Management, Volume 2
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-062-2.ch005


View E-mail's Value: Internal versus External Usage on the publisher's website for pricing and purchasing information.


This chapter provides a new perspective on the competitive advantage of electronic mail within organizations. Essentially, e-mail assists individuals with efficiency and effectiveness. It improves the overall productivity of the firm and provides better coordination of internal processes. Electronic mail has been considered an important channel of communication. Since quality, time and cost are considered the main means of competition in today’s global market, this study investigated the relationship between the strategic uses and competitive benefits of electronic mail in contemporary organizations. A sample of 99 management-level staff members in 41 companies responded to a questionnaire assessing their e-mail usage and their perceived e-mail benefits. The results suggested that e-mail usage could augment the competitive posture of the firm.

Related Content

Christine Kosmopoulos. © 2022. 22 pages.
Melkamu Beyene, Solomon Mekonnen Tekle, Daniel Gelaw Alemneh. © 2022. 21 pages.
Rajkumari Sofia Devi, Ch. Ibohal Singh. © 2022. 21 pages.
Ida Fajar Priyanto. © 2022. 16 pages.
Murtala Ismail Adakawa. © 2022. 27 pages.
Shimelis Getu Assefa. © 2022. 17 pages.
Angela Y. Ford, Daniel Gelaw Alemneh. © 2022. 22 pages.
Body Bottom