Luxury Consumption Behavior of Muslim Customers in a Culturally Distinct and an Affluent Market

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Author(s): Khurram Sharif (Qatar University, Qatar)and Norizan M. Kassim (King Abdulaziz University, Saudi Arabia)
Copyright: 2015
Pages: 21
Source title: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Source Author(s)/Editor(s): Bikramjit Rishi (Institute of Management Technology (IMT), Ghaziabad, India)
DOI: 10.4018/978-1-4666-8139-2.ch009

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

This chapter explores the luxury consumption behavior of affluent Muslim consumers within a rich Islamic country. Hofstede (1983) cultural dimensions were used to make comparisons between materialistic and relational approaches impacting Quality of Life. Islamic ideologies of Comprehensiveness, Moderation, and Necessities were utilized in evaluation of consumption behavior of rich Muslims. In addition, impact of gender, education, and income on luxury consumption behavior were analyzed to afford a view associated with thinking and actions of affluent Muslim consumers. Hence, the fundamental objective of the chapter was to present, largely through relevant literature support and observations, the Islamic and social perspectives of consumption, Quality of Life orientations and their association with consumption, key demographics likely to play an important part in shaping and practice of luxury consumption amongst affluent Muslim consumers.

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Luxury Consumption Behavior of Muslim Customers in a Culturally Distinct and an Affluent Market

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