Looking at the Other Side: Families, Public Health and Anti-Vaccination

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Author(s): Rebecca English (Queensland University of Technology, Australia)and Shaun Nykvist (Queensland University of Technology, Australia)
Copyright: 2019
Pages: 11
Source title: Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6915-2.ch059

Keywords: Business Science Reference / Government & Law / Healthcare Administration / Policy & Reform

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Abstract

The choice to vaccinate or not to vaccinate a child is usually an ‘informed decision', however, it is how this decision is informed which is of most importance. More frequently, families are turning to the Internet, in particular social media, as a data source to support their decisions. However, much of the online information may be unscientific or biased. While issues such as vaccination will always see dissenting voices, engaging with that ‘other side' is difficult in the public policy debate which is informed by evidence based science. This chapter investigates the other side in light of the growing adoption and reliance on social media as a source of anti-vaccine information. The study adopts a qualitative approach to data collection and is based on a critical discourse analysis of online social media discourse. The findings demonstrate the valuable contribution this approach can make to public policy work in vaccination.

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Looking at the Other Side: Families, Public Health and Anti-Vaccination

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