The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Logistics, Marketing and Knowledge Management in the Community of Consumers
Abstract
The logistics business is related to virtually all areas of the organizations. This is an advantage, to understand the organizations, but it is a disadvantage to study logistics. To help study business logistics have created four models qualitative-quantitative, which analyze it from different approaches. The Logistic Model Based on Positions (LoMoBaP, [MoLoBaC]), studying the logistics through the roles that they play who have charges related to it. From the positions of the MoLoBaC, some aspects of the organizations have been studied: the flows, the measurement of the performance and managerial diagnoses. But principally there has been studied the generation and management of the knowledge. As main contribution in this work it will be undertaken the study of the generation and management of knowledge, emphasizing an external group to the organization, the community of the consumers (CC). And the position of the MoLoBaC, that will be used for this study is the Marketing and sales manager.
Related Content
Alice S. Etim, Wole Michael Olatokun.
© 2024.
20 pages.
|
Lilian C. Mutalemwa.
© 2024.
27 pages.
|
G. Nixon Samuel Vijayakumar, Vinay Kumar Domakonda, Shaik Farooq, B. Senthil Kumar, N. Pradeep, Sampath Boopathi.
© 2024.
34 pages.
|
Elisha Mupaikwa, Kelvib Joseph Bwalya.
© 2024.
35 pages.
|
Oluwatoyin Catherine Agbonifo, Samuel Ibukun Olotu, Toyosi Ayo Oluwatusin.
© 2024.
22 pages.
|
James S. Etim.
© 2024.
19 pages.
|
Vanessa Hiu Ying Chan, Dickson K. W. Chiu.
© 2024.
24 pages.
|
|
|