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Local Brand Impact During COVID-19

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Author(s): Sai Sreeja Nainala (Woxsen University, India)and Snehamayee Gowribidanur Matam (Woxsen University, India)
Copyright: 2023
Pages: 10
Source title: AI-Driven Intelligent Models for Business Excellence
Source Author(s)/Editor(s): Samala Nagaraj (Woxsen University, India)and Korupalli V. Rajesh Kumar (Woxsen University, India)
DOI: 10.4018/978-1-6684-4246-3.ch012

Keywords: Artificial Intelligence / Business Information Systems / Business Science Reference / Computer Science & IT

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Abstract

This chapter explores the role of local brands during the COVID-19 pandemic, the expansion of SMEs all throughout the pandemic, and the needs for all start-ups during the pandemic. The authors have also done research and written about how startups and small businesses have adapted to and used digitalization. This chapter will discuss the effects of regional brands during a pandemic.

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