Living the YOLO Lifestyle: The Rhetorical Power of Memes in the Classroom

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Author(s): Crystal L. Beach (The University of Georgia, USA & Buford High School, USA)and Katie S. Dredger (James Madison University, USA)
Copyright: 2017
Pages: 18
Source title: Deconstructing the Education-Industrial Complex in the Digital Age
Source Author(s)/Editor(s): Douglas Loveless (University of Auckland, New Zealand), Pamela Sullivan (James Madison University, USA), Katie Dredger (James Madison University, USA)and Jim Burns (Florida International University, USA)
DOI: 10.4018/978-1-5225-2101-3.ch016

Keywords: Business Science Reference / Educational Administration and Leadership / Government & Law / Public & Sector Management

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Abstract

In this chapter, the authors discuss what it means for students to create, remix, and disseminate memes today—especially considering the connectivity and participatory nature of youth culture. The authors then discuss the importance of a critical media literacy pedagogy. Next, the authors investigate and rhetorically analyze some current memes. The authors also analyze the digital affordances of tools, the ways that messages are privileged and silenced, visual rhetoric, and remix. Finally, the authors explore further implications for educators to consider when using memes in the classroom.

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Living the YOLO Lifestyle: The Rhetorical Power of Memes in the Classroom

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