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Lifestyles and Values

Lifestyles and Values
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Copyright: 2018
 Pages: 22
 Source title: Utilizing Consumer Psychology in Business Strategy
Source Author(s)/Editor(s): Tevfik Dalgic (University of Texas at Dallas, USA)and Sevtap Unal (Izmir Katip Celebi University, Turkey)
 DOI: 10.4018/978-1-5225-3448-8.ch010

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Abstract

Lifestyle captures not only work but also leisure behavior patterns, activities, attitudes, interests, opinions, values, and allocation of income. So, consumers consume based on their lifestyles and values. This chapter explains lifestyles and values and their role in consumer decisions.

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