The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Leveraging Online Information to Build Customer Relationships
|
|
Author(s): Christian Bauer (Working Systems Solutions, Western Australia)and Arno Scharl (Vienna University of Economics, Austria)
Copyright: 2001
Pages: 16
Source title:
Internet Marketing Research: Theory and Practice
Source Author(s)/Editor(s): Ook Lee (University of Queensland, Australia)
DOI: 10.4018/978-1-878289-97-1.ch014
Purchase
|
Abstract
Collecting and analyzing the available information about customers is at the core of building customer relationships. This chapter categorizes potential sources of online customer information and presents examples for their utilization in an Internet business context. Methods to gather and analyze customer preferences and expectations as well as to visualize the actual behavior of Web Information Systems users are identified and categorized according to information source. In analogy to customer tracking in traditional retailing outlets, the chapter demonstrates the need to capture and visualize how users approach and navigate through Web Information Systems in order to maximize the customer delivered value in global electronic commerce.
Related Content
|
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
|
Loredana Kotinski.
© 2024.
14 pages.
|
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|