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Leveraging Khon Symbolism and Governmental Power Marketing in the VU-CHAOS World to Address Kakistoscryptocracy

Leveraging Khon Symbolism and Governmental Power Marketing in the VU-CHAOS World to Address Kakistoscryptocracy
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Author(s): Srirath Goi Gohwong (Kasetsart University, Thailand)
Copyright: 2025
Pages: 24
Source title: Public Governance Practices in the Age of AI
Source Author(s)/Editor(s): Kittisak Wongmahesak (North Bangkok University, Thailand), Jamaluddin Ahmad (Universitas Muhammadiyah, Sidenreng Rappang, Indonesia)and Ahmad Mustanir (Universitas Muhammadiyah, Sidenreng Rappang, Indonesia)
DOI: 10.4018/979-8-3693-9286-7.ch020

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Abstract

The study's objectives were to compare the actors in kakistoscryptocracy with Khon symbolism and to suggest a meaningful way to deal with kakistoscryptocracy in the VU-CHAOS world by utilizing Khon symbolism and governmental power marketing. The study utilized documentary research. The results distinctly showed that five key Khon figures (namely Phra Ram, Thotsakan, Hanuman, Sita, and small animals) were identified as embodying the roles of all actors in a kakistoscryptocracy, especially in Thailand. Moreover, the Thai government could strategically implement “governmental power marketing” techniques, drawing from Khon archetypes, to adeptly manage and regulate various constituents, including public institutions, non-state actors, net states, the people sector, and small organizations, thus creating a more stable environment while effectively tackling the specific issues presented by each group.

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