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Leveraging Explainable AI (XAI) for Talent Management and Employer Branding in the Digital Era
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Author(s): V. Sangavi (Vellore Institute of Technology, India), G. Sowmya (Vellore Institute of Technology, India)and Bibiana Chiu Yiong Lim (Swinburne University of Technology, Sarawak, Malaysia)
Copyright: 2025
Pages: 30
Source title:
Strategic Blueprints for AI-Driven Marketing in the Digital Era
Source Author(s)/Editor(s): Rhytheema Dulloo (Hindustan Institute of Technology and Science, India), Anand Kurian (University of Exeter Business School, UK), Minja Bolesnikov (Swiss School of Business and Management, Switzerland), Ilse Struweg (University of Johannesburg, South Africa)and Kaliyan Mathiyazhagan (Thiagarajar School of Management, India)
DOI: 10.4018/979-8-3373-3897-2.ch013
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Abstract
In today's competitive digital marketplace, where personalized and meaningful employee experiences are essential to building winning teams, the transparency provided by Explainable AI (XAI) plays a crucial role in fostering trust and driving organizational success. As intelligent systems increasingly monitor and evaluate employee performance, forward-thinking organizations must ensure that AI-driven processes are fair, unbiased, and privacy-conscious to maintain their employer brand value. This chapter examines how XAI strategically transforms talent management, from recruitment through retention, enabling organizations to leverage AI-driven insights while differentiating themselves as employers of choice. By integrating XAI, companies make informed decisions, mitigate bias, creating competitive advantage in the talent marketplace. While XAI offers significant benefits, challenges remain in addressing algorithmic bias and ensuring organizational fairness. We explore these trends and challenges, highlighting AI's evolving role in talent management and its impact on brand positioning.
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