Leveraging Data Analytics and AI for Smart Tourism Management

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Author(s): J. Vijaya (IIIT Naya Raipur, India), Harshvardhan Sharma (IIIT Naya Raipur, India), Arya Mahesh Bhiwapurkar (IIIT Naya Raipur, India), Devansh Srivastava (IIIT Naya Raipur, India), Naman Jaswani (IIIT Naya Raipur, India)and Vansh Jangir (IIIT Naya Raipur, India)
Copyright: 2025
Pages: 30
Source title: Advancing Smart Tourism Through Analytics
Source Author(s)/Editor(s): Bindi Varghese (Christ University, India)and Sandhya H. (Christ University, India)
DOI: 10.4018/979-8-3693-3715-8.ch015

Keywords: Business Science Reference / Data Analysis & Statistics / Hospitality, Travel, and Tourism Management / Library & Information Science

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Abstract

Data analytics is redefining smart tourism management in the digital age by maximizing resources, increasing operational efficiencies, and boosting guest experiences. This chapter examines its use at the Pushkar Mela, one of India's most famous cultural fairs. We find visitor trends and behaviors with exploratory data analysis (EDA). Predictive analytics predicts visitation patterns to improve resource allocation, and real-time monitoring guarantees timely problem solving to increase happiness and safety. AI methods that streamline logistics and personalize experiences include machine learning and natural language processing. Smart sensors and gadgets are used in the Internet of Things (IoT) to enable real-time decision-making. Data anonymization and encryption are examples of ethical practices that protect privacy and foster trust. Engaging stakeholders through seminars and surveys promotes inclusive tourism strategies, turning conventional methods into visitor-focused, eco-friendly experiences.

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Leveraging Data Analytics and AI for Smart Tourism Management

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