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Leveraging AI for Promotional Campaigns
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Author(s): J R Ashlin Nimo (Villa College, Male, Maldives)and S. Pradeep Kumar (Rajalakshmi Engineering College, India)
Copyright: 2026
Pages: 26
Source title:
Harnessing AI for Point-of-Sale Optimization
Source Author(s)/Editor(s): Nozha Erragcha (University of Jendouba, Tunisia)and Maher Toukabri (Northern Border University, Saudi Arabia & University of Jendouba, Tunisia & Laboratory ARBRE, University of Tunis, Tunisia)
DOI: 10.4018/979-8-3373-4392-1.ch007
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Abstract
The marketing environment is promoted with the implementation of Artificial Intelligence (AI), which transforms the way promotional campaigns are planned, implemented, and, ultimately, fine-tuned. This chapter discuss how AI has revolutionized up-to-date marketing strategies, how it is gradually taking over different activities in promotional campaigns. Starting with the overview of the emergence of AI in marketing, this chapter defines major AI technologies and machine learning applications that allow making smarter and data-driven decisions. This chapter also talks about the techniques of AI that are used to personalize campaigns based on the behavior of consumers and to make campaigns efficient and to delight customers. As a result, it acknowledges the effectiveness of promoting campaigns driven by AI and includes measurable outcomes through case studies of real-life situations. Through this thorough analysis, it is important to note that AI can transform the promotional efforts, with companies getting a competitive advantage in this digital age.
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