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Learning

Learning
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Copyright: 2018
 Pages: 32
 Source title: Utilizing Consumer Psychology in Business Strategy
Source Author(s)/Editor(s): Tevfik Dalgic (University of Texas at Dallas, USA)and Sevtap Unal (Izmir Katip Celebi University, Turkey)
 DOI: 10.4018/978-1-5225-3448-8.ch003

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Abstract

Learning plays an important role in preference formation. The consumers do not only learn products but also learn how they maximize their benefits. Marketers introduce consumers to learning new lifestyles provided by using their products. In this chapter, the authors discuss learning as it applies to consumer behavior.

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