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Leading the Way: Eco-Innovation in Green Entrepreneurship

Leading the Way: Eco-Innovation in Green Entrepreneurship
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Author(s): David P. Surenthran (St. Joseph's College of Engineering, India), Joel Jebadurai Devapitchai (St. Joseph's College of Engineering, India), Jose S. Cyril (St. Joseph's College of Engineering, India)and M. Soundarya (Sathyabama Institute of Science and Technology, India)
Copyright: 2025
Pages: 30
Source title: Digitizing Green Entrepreneurship
Source Author(s)/Editor(s): Kamel Mouloudj (University of Medea, Algeria)and Ahmed Chemseddine Bouarar (University of Medea, Algeria)
DOI: 10.4018/979-8-3693-7442-9.ch012

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Abstract

Green entrepreneurship, the fusion of ecological innovation and business, is emerging as a key driver of sustainable economic growth. This chapter explores several dimensions of green entrepreneurship, such as innovative business models, green technologies, societal and environmental impacts, financing, eco-designing, greening supply chains, employee involvement in environmental decisions, certification criteria for ecological products or services, and standards for socially responsible organizations; clean energy technologies and systems for sustainable water management; waste minimization policies and practices; community involvement in decision-making processes; ethical issues affecting businesses around the world under globalization era; marketing strategies that address environmental concerns among others. By analysing widely and examining case studies this work examines how to develop thriving and viable green businesses.

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