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Knowledge Management in SMEs: A Mixture of Innovation, Marketing and ICT: Analysis of Two Case Studies
Abstract
Global economy is transforming the sources of the competitive advantages of firms, especially for firms embedded in local manufacturing systems. Based on the theoretical contributions to knowledge management and industrial districts, this paper describes alternatives firm’s strategies and upgrading options by exploring the relationships among innovation, marketing and network technologies. Starting from the analysis of the global competitiveness report and the European Innovation Scoreboard, this paper focuses on the case of firms specializing in “furniture and textile” industries (fashion, mode, home products) to outline a framework explaining the new competitive opportunities for SMEs. Through a qualitative analysis, this paper presents two case studies of French firms that promote successful strategies based on a coherent mix of R&D based innovation, experienced marketing and design, by leveraging on ICT.
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