Knowledge Management as a Tool for Influencing Customers: Revisited

View Sample PDF

Author(s): Richard Brunet-Thornton (University of Economics, Prague, Czech Republic), Petra Marešová (University of Hradec Králové, Czech Republic), Vladimír Bureš (City University of Seattle, Slovakia)and Tereza Otčenášková (University of Hradec Králové, Czech Republic)
Copyright: 2015
Pages: 22
Source title: Handbook of Research on Managing and Influencing Consumer Behavior
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
DOI: 10.4018/978-1-4666-6547-7.ch025

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

Purchase

View Knowledge Management as a Tool for Influencing Customers: Revisited on the publisher's website for pricing and purchasing information.

Abstract

This chapter revisits an earlier published model of the Cost-Benefit Analysis method focused on KM projects. Although it continues to centre on the customer and the general market environment as knowledge sources used to evaluate the appropriateness of a Knowledge Management (KM) project, it expands the discussion to incorporate the latest research on this topic. In addition, the tangible and intangible benefits of a successful KM deployment continue to be stressed; it highlights the various barriers and sets recommendations that may be pursued. Given the on-going nature of this condition in the Czech Republic, the authors continue to pursue an active research protocol.

The IRMA Community

Research IRM

Knowledge Management as a Tool for Influencing Customers: Revisited

Purchase

Abstract

Related Content

IRMA Sponsors