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The ‘Knock-on’ Effect of E-Business upon Graphic Design SMEs in South Wales

The ‘Knock-on’ Effect of E-Business upon Graphic Design SMEs in South Wales
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Author(s): Lyndon Murphy (University of Wales Newport, UK), Joanna Jones (University of Wales Newport, UK), Huw Swayne (University of Glamorgan, UK)and Brychan Thomas (University of Glamorgan, UK)
Copyright: 2011
Pages: 11
Source title: Global Business: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-60960-587-2.ch408

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Abstract

This chapter depicts the current findings of an ongoing longitudinal study pertaining to e-business and the graphic design industry. The research problem can be described as identifying the extent of engagement by graphic designers with e-business. The location of the study is Industrial South Wales: Cardiff, Newport, Swansea and the South Wales Valleys with the particular focus being Small and Medium Size Enterprises (SMEs). For the purpose of the study, the European Commission definitions relating to SMEs have been utilised (last revised 2005).

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