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Key Success Factors Facilitating SME E-Commerce in Developing Countries: Literature Review
Abstract
This chapter presents a systematic literature review and research agenda regarding key success factors (KSFs) facilitating SME e-commerce in developing countries. Previous studies had mainly pre-adoption when the internet and e-commerce were new. However, SMEs have largely been ignored, and now that attention has turned to post-adoption issues research, which is required in SME and developing country contexts due to the worldwide growth of e-commerce. This chapter comprises a structured literature review using Denyer and Tranfield's context, intervention, mechanisms, and outcome (CIMO) criteria for critical analysis to enable the development of future empirical research areas. The KSFs are considered significant and of concern to stakeholders, including inter alia SMEs and governments to encourage SME growth in e-commerce and positively influence SME and overall business performance to meet customer demand.
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