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Kama Group Limited
Abstract
Family businesses and entrepreneurship research has grown but with few studies in Africa. This case study fills that gap in the research on entrepreneurship and family business cases in the African continent. The case is explored to assess the motivation and challenges influencing entrepreneurial startup businesses and founders of family businesses. Using both qualitative and quantitative methods for data collection, the research confirms some differences and similarities in the motivational factors and challenges associated with starting a business in an African context, specifically Ghanaian. This entrepreneur's family business encountered a number of challenges in its startup. However, due to strong mental attributes such as personal motivation, persistence, commitment, and hard work, he has overcome these challenges and grown the business successfully. Although environmental challenges may be greater in an emerging economy such as Ghana, personal attributes can play a key role in building and sustaining a successful family business.
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