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Jordan's Media Strategy and Its Role in Combating Terrorism: An Opinion Leaders' Perspective (Cases of Jordan TV and Roya TV)
Abstract
There is no doubt that media plays a key role in modern societies, as it has become the main source for the formation of collective awareness among citizens around the world. In light of the real vile war the Arab world has been witnessing against terrorism, media has become a major player in the confrontation. Today, the Arab world is facing terrorist and fanatic attacks that take religion as a cover for its atrocities and hideous actions, disturbing the peace and amity in communities, and causing a lot of harm to innocent people, destruction of infrastructure, and devastating impact on economy and the social structure. Unfortunately, Jordan's media—as is the case with other Arab media—seems to have issues with their adopted strategies to deal with terrorism, its causes, and influencing factors. The chapter provides the details and findings of a study that attempts to characterize the approach adopted by Jordan's media coverage of terrorism and to investigate and appraise the strategic value of such approach, leading to the recommendation for a more effective strategy that is based on proper understanding of the political, social, and economic environment and other key factors.
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