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IT Strategic Grid: A Longitudinal Multiple Case Study
Abstract
Information technology (IT) plays an important role within organizations and effects their sustainability and business success. In that sense, it is important to have a clear understanding and a vision of an IT strategy and its role within a company. Following the IT Strategic Grid framework, this chapter presents the results of the multiple longitudinal case study of four companies with different ownership structure from financial sector operating in Croatia. The chapter provides a deeper understanding of the role of IT within a company presenting the way and dynamics of business progress for two observed banks and two insurance companies over the five-year period. Moreover, the chapter identifies the benefits of having a clear and well-developed IT strategy.
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