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It is All in the Design: Creating the Foundations of a Mixed Methods Research Study

It is All in the Design: Creating the Foundations of a Mixed Methods Research Study
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Author(s): Mette L. Baran (Cardinal Stritch University, USA)
Copyright: 2020
Pages: 13
Source title: Cognitive Analytics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2460-2.ch003

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Abstract

This chapter introduces the various design choices researchers need to decide on prior to conducting the study. In the first section of this chapter a detailed description of research design is followed by an explanation that the type of information that is collected is based on whether the research question is descriptive, explanatory, or exploratory. The major strategic implementation methods for quantitative, qualitative, and mixed methods are then discussed. The three strategies for mixed methods research Parallel Convergent, Sequential, and Embedded Design are presented in detail along with the rationale for their use. Finally, in the last section, the strands or sequencing of the data collection phase of the study is explained.

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