Issues with Water Quality: How Do We Get Our Fellow Citizens to Care?

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Author(s): Rhana Smout Paris (North Carolina Aquarium on Roanoke Island, USA)
Copyright: 2016
Pages: 16
Source title: Impact of Water Pollution on Human Health and Environmental Sustainability
Source Author(s)/Editor(s): A. Elaine McKeown (Independent Researcher, USA)and George Bugyi (Pennsylvania State University, USA)
DOI: 10.4018/978-1-4666-9559-7.ch009

Keywords: Engineering Science Reference / Environment & Agriculture / Environmental Science and Technologies / Hydraulics & Water Engineering

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Abstract

Research in how people attend to, process and recall information tells educators that there are better ways to present the case for clean aquatic environments so citizens will understand, appreciate, and care for water resources. Gone are the days of shocking the public with photos of dying fish or burying them in mountains of scientific facts. From creating a story to using tangibles and intangibles to weaving explanatory chains with appropriate metaphors, this chapter presents thirteen components of a well-designed message to present to an audience, a board or a grant provider.

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