Islamic Marketing: A Conceptual Framework for Political, Cultural, and Religious Interrelatedness

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Author(s): Samer Sarofim (University of Kansas, USA)and Ahmed Tolba (The American University in Cairo, Egypt)
Copyright: 2015
Pages: 19
Source title: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Source Author(s)/Editor(s): Bikramjit Rishi (Institute of Management Technology (IMT), Ghaziabad, India)
DOI: 10.4018/978-1-4666-8139-2.ch006

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

The ultimate objective of this chapter is to provide a new conceptualization that encompasses Islam as a religion, Islamic culture, and Islamic politics to provide both academicians and practitioners with a multidimensional understanding of interrelated factors in Islamic marketing. It illustrates how cultural factors and political associations intersect with Islamic teachings and rules to shape the Muslim consumer behaviors and decision-making process; consequently, business and marketing strategies aimed at targeting Muslim consumers are either threatened or reinforced.

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Islamic Marketing: A Conceptual Framework for Political, Cultural, and Religious Interrelatedness

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