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Investigating the Impact of Websites on the Selection of Food and Beverage Service Outlets
Abstract
While restaurant goers are still ultimately seeking the same qualities to receive a positive dining experience, the internet and technology has fundamentally changed how consumers are behaving and their decision making processes. Consumers now have more choice, communication channels, and access to information all readily available at their fingertips. Review websites enable would-be diners to read feedback from real customers, and social media platforms such as Snapchat or Instagram can give people a taste of what to expect without even having to step foot in the establishment. A focus on digital marketing has become increasingly important for F&B outlets that want to remain competitive, and ensure long term profitability. Websites plays an important role for businesses to establish their credibility and build trust with their customers. In this day and age, it is a common tool for consumers to research F&B outlets while choosing a place to eat and this is the reason, why websites for F&B outlets are so important.
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