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Investigating the Antecedents of Eco-Friendly Vehicle Purchase Intentions: An Extension of the Theory of Planned Behavior
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Author(s): Kamel Mouloudj (University of Medea, Algeria), Ahmed Chemseddine Bouarar (University of Medea, Algeria), Luydmila Andriivna Bovsh (Kyiv State University of Trade and Economics, Ukraine), Nataliya Zikii (State University of Trade and Economics, Ukraine)and Manel Kebab (University of Setif 1, Algeria)
Copyright: 2023
Pages: 16
Source title:
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Source Author(s)/Editor(s): Reason Masengu (Middle East College, Muscat, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman)and Christina Blossom (Middle East College, Oman)
DOI: 10.4018/979-8-3693-0019-0.ch001
Purchase
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Abstract
Although vehicles have become necessary for our contemporary life and contributed significantly to our well-being, they have also contributed to more environmental pollution. However, to the best of the authors' knowledge, little research has empirically investigated eco-friendly vehicle buying intentions and behavior in the context of Algeria. To achieve this purpose, the authors integrated environmental concerns and electronic word of mouth (EWOM) into the theory of planned behavior (TPB) framework. The research hypotheses were validated through a survey of 174 conventional vehicle owners using the hierarchical multiple regression method. The results indicated that eco-friendly vehicle purchase intention is positively and significantly influenced by the environmental concerns, attitudes, perceived behavioral control (PBC), and subjective norms. However, it was found that EWOM is not an antecedent to behavioral intention. This chapter contributes to the debate on how to achieve sustainability by examining the drivers of eco-friendly vehicle purchasing intentions.
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