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Investigating Digital Entrepreneurial Intentions: An Extended Technology Acceptance Model

Investigating Digital Entrepreneurial Intentions: An Extended Technology Acceptance Model
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Author(s): Kamel Mouloudj (University of Medea, Algeria), Elif Habip (Istanbul Galata University, Turkey)and Hadda Rebbouh (University Kasdi Merbah Ouargla, Algeria)
Copyright: 2025
Pages: 26
Source title: Digitizing Green Entrepreneurship
Source Author(s)/Editor(s): Kamel Mouloudj (University of Medea, Algeria)and Ahmed Chemseddine Bouarar (University of Medea, Algeria)
DOI: 10.4018/979-8-3693-7442-9.ch003

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Abstract

Digital entrepreneurship plays a crucial role in addressing economic challenges by fostering innovation, creating job opportunities, and enhancing competitiveness across various sectors. It empowers individuals, particularly youth, to leverage technology for business creation and growth. Moreover, it helps bridge gaps in access to markets and resources, enabling entrepreneurs to reach wider audiences and tap into global supply chains. This study investigates the factors influencing students' intentions to engage in digital entrepreneurship within the Algerian context. Using a convenience sampling method, 118 valid responses were collected. The findings reveal that perceived usefulness, perceived ease of use, attitudes, entrepreneurial self-efficacy, and innovativeness significantly influence students' entrepreneurial intentions. These results underscore the importance of these factors in promoting digital entrepreneurship among youth, suggesting that enhancing students' perceptions and self-confidence could encourage greater engagement in entrepreneurial activities.

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