Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption

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Author(s): Sonja Grabner-Kräuter (Klagenfurt University, Austria)and Rita Faullant (Klagenfurt University, Austria)
Copyright: 2010
Pages: 19
Source title: Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives
Source Author(s)/Editor(s): Dominika Latusek (Kozminski Business School, Poland)and Alexandra Gerbasi (California State University Northridge, USA)
DOI: 10.4018/978-1-61520-901-9.ch011

Keywords: Information Science Reference / Information Trust / IT Security and Ethics / Security & Forensics

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Abstract

The construct of trust is important for online banking, because it underlines what is conducive to an enabling online banking environment. This chapter reports on an empirical study of 381 bank customers in Austria that investigates the role of Internet trust as a specific form of technology trust in the context of Internet banking. Furthermore the impact of propensity to trust as a facet of personality on Internet trust is investigated. The findings stress the importance of Internet trust as a determinant of consumer attitudes toward Internet banking and its adoption. In addition, the results show that propensity to trust is a determinant not only for trust in interpersonal relationships but also for trust in technological systems.

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Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption

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