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Internet Consumer Behavior: Web Atmospherics

Internet Consumer Behavior: Web Atmospherics

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Author(s): Marie-Odile Richard (University of Montreal, Canada)and Michel Laroche (Concordia University, Canada)
Copyright: 2010
Pages: 8
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch063

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

This chapter develops the major components of web atmospherics (Richard, 2005). In retailing research, retail atmospherics (e.g., scents, color, design) are very important to the success of retailers. Similarly, Richard (2005) demonstrates that web atmospherics are important to the development of positive attitudes toward the website and the products it describes. In Figure 1, these are the shaded areas.

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