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Internationalization Services for Small and Medium Enterprises: A Case Study

Internationalization Services for Small and Medium Enterprises: A Case Study
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Author(s): Enrico Buggea (Politecnico di Milano, Italy), Roberto Castiglione (Politecnico di Torino, Italy), Tania Cerquitelli (Politecnico di Torino, Italy), Lorenzo Grosso (Politecnico di Torino, Italy), Giacomo Rontini (Politecnico di Milano, Italy), Arianna Scolari (Politecnico di Milano, Italy) and Lei Xiang (Politecnico di Torino, Italy)
Copyright: 2014
Pages: 22
Source title: Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives
Source Author(s)/Editor(s): Carolina Machado (University of Minho, Portugal) and Pedro Melo (University of Minho, Portugal)
DOI: 10.4018/978-1-4666-4731-2.ch019


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To be successful exporters, SMEs have to penetrate foreign markets rapidly, at low cost, maintaining control of core technologies and products, while adapting product features to local customer requirements and preferences. Entrepreneurs have to find and evaluate potential partners, overcoming differences in business cultures and their ignorance of foreign accounting rules. Internationalization has deep and relevant implications in effective human resources management. In fact, the expansion of the firms allows the creation of new job opportunities both in the home country and abroad. This process could be seen as a solution, or better as mitigation, for the current problem of unemployment that our society has to face in this period of crisis. SMEs need to be supported in their expansion abroad. In Italy, public and private agencies provide services to achieve this. The aim of this chapter is to analyze how they operate, what services they provide, and how much they support enterprises. As a case study, the authors examine services provided by Chinese agencies because China is one of the most active countries in international markets. Italian and Chinese agencies are compared focusing on the existing standard services provided and their customization according to specific domain needs. Finally, the authors present a global view of today’s scenario to define future directions of current internationalized services.

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