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Interactive Strategies for Cultural Heritage Tourism and Macau City Development: The Tourists’ Perspectives

Interactive Strategies for Cultural Heritage Tourism and Macau City Development: The Tourists’ Perspectives
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Author(s): Aliana M. W. Leong (Macau University of Science and Technology, China)and Jacky X. Li (Macau University of Science and Technology, China)
Copyright: 2012
Pages: 20
Source title: Advancing Technologies for Asian Business and Economics: Information Management Developments
Source Author(s)/Editor(s): Dasho Karma Ura (Centre for Bhutan Studies, Bhutan)and Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
DOI: 10.4018/978-1-4666-0276-2.ch006

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Abstract

This paper examines the cultural heritage resources of Macau in tandem with the city’s development. The investigation encompasses the actual condition of Macau’s cultural heritage tourism and the challenges and opportunities for its future development. Based on the experiences of other countries, the authors set strategic goals, provide an overall path and developmental strategies, and create a scientific structure with a framework built on theory and practice. The necessity and viability of cultural heritage tourism in cultivating and enhancing the city’s competitiveness as a tourism destination is argued. Based on a survey of visitors to Macau, the researchers gain an understanding of the tourists’ behavior, awareness and evaluation of scenic spots that are part of the cultural heritage tour.

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