IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Intelligent Product Brokering Services

Intelligent Product Brokering Services
View Sample PDF
Author(s): Sheng-Uei Guan (Brunel University, UK)
Copyright: 2006
Pages: 17
Source title: Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives
Source Author(s)/Editor(s): Bhuvan Unhelkar (University of Western Sydney, Australia)
DOI: 10.4018/978-1-59140-817-8.ch037

Purchase

View Intelligent Product Brokering Services on the publisher's website for pricing and purchasing information.

Abstract

Agent-based system has great potential in the area of m-commerce and a lot of research has been done on making the system intelligent enough to personalize its service for users. In most systems, user-supplied keywords are normally used to generate a profile for each user. In this chapter, a design for an evolutionary ontology-based product-brokering agent for m-commerce applications has been proposed. It uses an evaluation function to represent the user’s preference instead of the usual keyword-based profile. By using genetic algorithms, the agent tries to track the user’s preferences for a particular product by tuning some of the parameters inside this function. A Java-based prototype has been implemented and the results obtained from our experiments look promising.

Related Content

Rismawati Rismawati, Salju Salju. © 2026. 30 pages.
D. Velumoni, M. Soundarya, Devapitchai Joel Jebadurai, D. Yamuna, M. Jayaseely, D. Gopika. © 2026. 32 pages.
Koppala Venugopal, Santosh Neelam Ranganath, Mulugeta Negash Wodage, Nadiminti Madhu, Deekonda Pranaya. © 2026. 36 pages.
Sonia Munjal, Deepa Verma, Pawan Kumar. © 2026. 20 pages.
Zbigniew Grzymała, Agnieszka Jadwiga Wójcik-Czerniawska. © 2026. 20 pages.
Shabina Shaikh, Asadullah Shah. © 2026. 26 pages.
Wissal Errayem. © 2026. 30 pages.
Body Bottom