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Intelligent Assistance Systems for Marketing Decisions

Intelligent Assistance Systems for Marketing Decisions
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Author(s): Mirela Dogaru (Dimitrie Cantemir Christian University, Romania), Dumitru Alexandru Stoica (Valahia University, Romania) and Aurelian Vânceanu (Valahia University, Romania)
Copyright: 2020
Pages: 13
Source title: Improving Business Performance Through Innovation in the Digital Economy
Source Author(s)/Editor(s): Ionica Oncioiu (Titu Maiorescu University, Romania)
DOI: 10.4018/978-1-7998-1005-6.ch006


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Today's technology has evolved greatly and influences us in different ways, more or less beneficial, depending on each user and the needs of each consumer. It has a beneficial influence on organizations, thanks to the continuous use of technologies being as innovative and topical as possible. So organizations need to keep pace and adapt to new technology requirements to thrive in their environment business and to be aware of market requirements. The role of marketing is to grasp the unfulfilled needs of people and to create new and attractive solutions.

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