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Integration of Different Analytical Concepts on Multimedia Contents in Service of Intelligent Knowledge Extraction
Abstract
This chapter will introduce methodology how to use analytical potential of multimedia contents like YouTube, Bing Videos or Vimeo for discovering behavioral consumer characteristics. Chapter will also show how to consolidate unstructured text data sources from blogs and Twitter with revealed knowledge from multimedia contents for better understanding consumer habits and needs. For this purposes Social Network Analysis will be used as well as text mining techniques on different internet data sources. Presented methodology has practical value where information about customer behavior, preferences and changes in preferences during different time periods is valuable information for campaign planning, campaign management and new product development. Presented methodology also captures different techniques for data crawling from different internet resources, as well as analytical consolidation of revealed results which aim is better understanding of client behavior.
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