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Integration of Artificial Intelligence in Blended Business Education: Fostering Critical Thinking and Student Engagement

Integration of Artificial Intelligence in Blended Business Education: Fostering Critical Thinking and Student Engagement
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Author(s): Sarra Berraies (Research Laboratory ARBRE, Higher Institute of Management of Tunis, University of Tunis, Tunisia)and Wajdi Ben Rejeb (Lincoln International Business School, University of Lincoln, UK)
Copyright: 2026
Pages: 36
Source title: Reshaping Blended Learning Environments With AI
Source Author(s)/Editor(s): Shafiq Ul Rehman (Kingdom University, Bahrain)
DOI: 10.4018/979-8-3373-3815-6.ch008

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Abstract

Blended learning is a dominant instructional model in business education, offering flexibility and accessibility while posing challenges around student self-regulation, engagement, and critical thinking. Artificial Intelligence (AI) integration within virtual learning environments offers opportunities to address these issues by personalizing support, scaffolding learning, and enhancing interaction. However, without thoughtful design, AI risks promoting automation bias, surface learning, and reduced critical thinking. This chapter proposes a framework for integrating AI into blended learning, grounded on three pillars: purposeful AI tools' alignment with cognitive outcomes, integrated design across modalities, and scaffolding for self-regulation and collaboration. A case study from a Strategic Management course in a UK Business School illustrates how AI functionalities can support deeper learning and engagement without eroding rigor. The chapter offers a pathway for leveraging AI while preserving analytical and ethical reasoning in business education.

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