Integrating Generative AI-Driven Learning Programs to Enhance Marketing Skills

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Author(s): Shefali Mishra (Delhi Institute of Higher Education, India), Anam Afaq (Asian Business School, India), Tapas Kumar Mishra (Sharda University, India)and Nidhi Mathur (NCWEB, India)
Copyright: 2025
Pages: 38
Source title: Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices
Source Author(s)/Editor(s): Loveleen Gaur (University of South Pacific, Fiji & Taylor's University, Malaysia)
DOI: 10.4018/979-8-3693-3691-5.ch009

Keywords: Artificial Intelligence / Business & Management / Cyber Ethics / Engineering Science Reference

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Abstract

In today's era of advancements in autonomous learning solutions, based on generative AI technologies like marquess may also help revolutionize and infuse cutting-edge marketing skills at scale. In this chapter, we look at the tremendous opportunities that generative AI poses for personalized learning experiences, which are adaptive and interactive - encouraging creative thinking, and strategic reasoning among marketing professionals. By leveraging sophisticated AI solutions, educators can offer personalized content that caters to each student's unique learning preferences. Generative AI applications in marketing education, and the possible benefits and challenges regarding these issues are outlined. The implications and future directions of integrating generative AI within marketing curricula are then examined through case studies and empirical research. These results suggest that AI-powered learning platforms may impact not only in improving educational outcomes but also in preparing marketing professionals to deal with the ever-evolving requirements of modern marketers.

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